The client didn’t want anything with hearts or smileys, he wanted something flirty and somehow crazy and youthfully. So my main idea was to create an ambiguous and sexy logo, with red lips, and a wink which shape is also a moustache, therefor the wink itself is the bridge between female and male. The moustache here can also be interpreted as a bow, like in a man’s tuxedo. The lines are simple, non cluttered and I’ve used unisex colors.
With my second variation of the logo proposal, I’ve kept the unisex colors and used the sloth animal – since it’s very cute in a childish and youthful way, wearing sunglasses and a flirty smile.